This client entered the UK market in the summer , quickly launching three distinct tabletop brands with House of Fraser and Debenhams. Our job was to push these brands through to the consumer media, as quickly as possible, to help establish the brands.
We focussed on a ‘fun and funky’ brand, popular in particular with ‘get the look’ pages in magazines and newspapers + bridal. This was closely followed by a more folk-inspired range, which proved to be the most popular across the board and finally, a tie-up with a high street fashion brand – the first time the fashion brand had launched tabletop.
Within three months of launching, this international client, previously unheard of in the UK, had reached an estimated audience of around 4 million including national newspapers, a top-rated TV food programme, consumer monthlies, a top-selling weekly magazine and influential blogs. Recently they have re-engaged PR Direct to promote a whole new concept brand for them in association with another major department store.
Other PR Direct activity: introduced the client to potential UK distributors and agents and advised on retail outlets to target.