We are PR Direct

Specialist Housewares PR Agency

Recognised industry-wide and with firmly established roots in journalism, PR Direct is without doubt the specialist PR agency for the home, particularly housewares, interiors and electricals. We always champion brands with a passion.

Established nearly 20 years ago, PR Direct has brought countless heritage, innovative and niche products to the forefront in all manner of communication channels, from conventional print to online and social, from regional magazines and leading national newspapers to TV and Film.

What we do

How we ensure our clients' success

Press events

Planning and logistical management of your event can seem overwhelming at a distance – we understand that from being there ourselves!

We have organised and participated in events such as:

  • Christmas in July and other Consumer Media Events
  • Grand Designs Live
  • Ideal Home Show
  • Key Trade Events across the UK

Involvement in such events has allowed us to successfully connect key press, consumers and retailers with our clients, giving brand exposure and fostering enduring relationships.

In addition, we can create individual press events, attracting relevant and influential press. From celebrating a ground-breaking innovation to the introduction of a new product line, PR Direct can shine a national spotlight on your brand. We have worked with fantastic event spaces in London like Ice Tank, Divertimenti Cookery School and the RSA Vaults, tailoring each event to the needs of both brands and their audience.

Contact us for more information

Who we work with

Housewares, tabletop and Lifestyle brands

PR Direct currently works with a number of housewares, tabletop and hardware brands, most of whom either sell through all the different distribution channels or are looking to do so. In some cases this is an area we have been helping our clients with too, suggesting a form of approach and also helping to source sales contacts/distributors where relevant. Our work has included liaison with major department stores and online retailers.

We have worked with non-UK organisations extensively – liaising with principles or parent companies based outside of the UK and also those who did not have any UK operation.  Our international work has included companies from Portugal, Spain, Italy, the US, Canada, Hong Kong, France, Scandinavia, the Netherlands and Belgium.

Read our case studies

Contact us

Phone, email, post, social media

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+44(0)1244 556777

PR Direct - 23 Greenfield Lane, Chester CH2 2PA