Recognised industry-wide and with firmly established roots in journalism, PR Direct is without doubt the specialist PR agency for the home, particularly housewares, interiors and electricals. We always champion brands with a passion.

Established nearly 20 years ago, PR Direct has brought countless heritage, innovative and niche products to the forefront in all manner of communication channels, from conventional print to online and social, from regional magazines and leading national newspapers to TV and Film.

What we do


Social Media

With PR at our roots, communication is second nature to how we present ourselves and represent our clients. Specialising in both B2B and B2C communications, we are well equipped to post, manage and review all manner of content across all social media channels.

Having produced content on a variety of social media platforms, including Facebook, Twitter, Instagram and YouTube, we are well versed in various content types and lead generation through online platforms.

We offer:
  • Measurement of key metrics and audience assessment
  • Audience tailored campaigns and promotion to generate maximum engagement from your core markets
  • The ability to reach your KPIs, from improving website traffic to brand preference
  • Our knowledge of and access to key industry influencers and publications, allowing exposure on numerous blogs and online publications

Press Events

Planning and logistical management of your event can seem overwhelming at a distance – we understand that from being there ourselves!

We have organised and participated in events such as:
  • Christmas in July and other Consumer Media Events
  • Grand Designs Live
  • Ideal Home Show
  • Key Trade Events across the UK
Involvement in such events has allowed us to successfully connect key press, consumers and retailers with our clients, giving brand exposure and fostering enduring relationships.

In addition, we can create individual press events, attracting relevant and influential press. From celebrating a ground-breaking innovation to the introduction of a new product line, PR Direct can shine a national spotlight on your brand. We have worked with fantastic event spaces in London like Ice Tank, Divertimenti Cookery School and the RSA Vaults, tailoring each event to the needs of both brands and their audience.

B2B & B2C Media

With over 25 years’ experience in PR, marketing and journalism, Sarah and Mark have cultivated enduring relationships with key industry figures in both the trade and consumer press.

From national newspapers to online influencers; glossy consumer magazines to retailer orientated trade publications, PR Direct has the knowledge and experience to best present your brand to the right audience.

Whether you’re focused on developing awareness with retailers or looking to influence consumers, PR Direct has the strategy for you.

Content & Copywriting

From features in leading trade publications to comment pieces in consumer titles, from brochure and presentation copy to tweets, Facebook and Instagram posts. PR Direct gets to know your brand inside out, to speak with authority on your behalf, capturing the perfect phrase or idea – with as much or as little input from you as you want!

With Sarah’s background in journalism, the features and comment pieces are professionally written and put together, while any brochure or digital content gets the tone just right.

Outside of the UK

Alongside our roster of recognised British heritage and innovative brands, we already work with internationally-based brands looking to get into the UK. We aim to enable a smoother transition from one international market to another, helping to make sure that big step into new territories is a success. 

Are you looking to:
  • Expand operations into the UK market?
  • Attract consumer attention through B2C communication?
  • Present yourself in B2B publications and at UK events?
With current and previous clients from Europe, North America and Asia, we are truly an organisation without international barriers.
Contact us for more information

Who we Work with


PR Direct currently works with a number of housewares, tabletop and hardware brands, most of whom either sell through all the different distribution channels or are looking to do so. In some cases this is an area we have been helping our clients with too, suggesting a form of approach and also helping to source sales contacts/distributors where relevant. Our work has included liaison with major department stores and online retailers.

We have worked with non-UK organisations extensively – liaising with principles or parent companies based outside of the UK and also those who did not have any UK operation. Our international work has included companies from Portugal, Spain, Italy, the US, Canada, Hong Kong, France, Scandinavia, the Netherlands and Belgium.
Read our case studies

Contact Us


+44(0)1244 556777
PR Direct - 23 Greenfield Lane, Chester CH2 2PA